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The Mass Media

...roup of countries hich control their media very strictly. In cases like this, broadcasters and journalists ho break the la are frequently sent to prison or sometimes even killed e.g. in Serbia-Montenegro, the Iran and the Ukraine. hat is nes and ho is it collectedSeveral factors make a good nespaper story. First - obviously- it must be NE. But since TV can react so quickly, this is often a problem for nespapers. They usually respond to it in one of these ays By providing extra detail, comment or background information By finding a ne angle on the days major stories Or by printing completely different stories hich TV doesnt broadcastBut the stories also have to be dramatic, because people dont ant to read about ordinary, everyday life. Because of this, many stories involve some kind of conflict and danger. This is one reason hy such a lot of nes seem to be bad nes. Next, theres human interest. People are interested in other people - particularly lives of pop stars, actors, politicians and royalty - all appear regularly in certain nespapers.NespapersNespapers came into being in the 16th or the 17th century. The first nespaper knon as published in 1605 in olfsburg, Germany. One of the oldest nespaper knos is the The Times from London, it as first published in 1748. Very important German nespapers are FAZ, SZ, and NZZ. Nespapers international very important are NYT and ashington Post in the USA, the Corriere della Sera in Italia and Le Mond and Liberation in France.In Austria the most important nespapers are The Standard and Die Presse. But Die Kronen Zeitung is read by more people than TS and DP together. Various facts influenced the genesis of nespapers. A very important one as the invention of the book printing by Gutenberg ith moveable letters made of lead. This made it possible to publish regularly information for a higher number of people at a loer price.To factors influenced the progress of nespapers The central position of cities for important post- and trade ays that provides alays nes. More people ent to school and so there ere not so many illiterates. There are different forms of nespapers Daily nespapers hich are published every day, some times not on Sundays. eekly nespapers hich are published once a eek. And tabloid nespapers hich are published regularly e. g. tice a month or once a month, Tabloid nespapers are for example Die Bild Zeitung in Germany, Tglich Alles in Austria. This nespapers report about national and sometimes international popular people for example actors, pop stars, royalty and so on in an extreme ay. Not everything you can read there is 100 per cent true.For more than three centuries nespapers had the monopole of publishing current political and society nes. But then first the radio, then television and last the internet came into being.The RadioA revolutionary change in our ay of life came ith the development of the radio. From 1920 onard it became a fad everyhere. By the end of the 30s there as a ireless set in nearly every home and people began to turn to the radio for information and entertainment. Today e have transistors, sometimes combined ith cassettes or CD-players, hich provide us ith non-stop programmes. e can choose beteen broadcasts, of high cultural value, regional programmes of strong local interest, and popular music, sport and hourly ne broadcasts. But the importance of the radio has diminished ith the groth of television. But especially for older people its still good entertainment. The radio is also a good ay to inform car drivers hats happening on the orlds streets.TelevisionAnother popular form of entertainment today is TV. It has become more and more popular in the last 20 years, because it brings the orld into your home. The majority of people in industrial countries on a TV set. TV can be very useful. You can see information, school programs or language programs. Many people think that TV has more disadvantages than advantages. The main effect that it produces is that oners of a set stay at home much more and tend to give up going to parties, hobbies and other occupations hich had previously filled their evenings. But as conversation in a darkened room is difficult, TV has detrimental effect on family life. There is, too, a real danger that TV, by constantly shoing scenes of ar, crime and brutality, may make people indifferent and callous to the real problems of life, turning them into non-thinkers.History of television The first TV-set as build in 1926 by John Logie Baird. It as a very simple machine, hich could project one picture on a all. In 1936 the first broadcasts ere sent in Great Britain ith black and hite pictures, then in 1956 coloured TV as developed in the USA.Since 1980 there have been 4 major developments. The first development as video, hich has given vieers the poer to control hat they atch and hen they atch it. The second as satellite TV, available to anyone ho buys a receiving dish. The third development is cable - a system of hi-tech ires, hich provides even more channels at one price. Fourthly, theres High Definition Television HDTV, hich no offers a much clearer and more realistic picture than possible even a fe years ago.So ... more channels, more choice, more clarity. hat is there left for TV in the future The anser to that is the to-ay communication. Vieers ill be able to ask questions via remote control hat they are atching and the ansers ill appear on their screens. This idea is called hyper media and its still in at early stage. But then, as eve just seen, TV has come a long ay in a short time. The hyper-media revolution could happen sooner than many people think.The InternetMillions of people are using the net to share information. You can do many things ith the Internet. There are no limits. Companies use the Internet for advertisements or online shopping.It allos you to exchange nearly every kind of data ithin a fe minutes. Communication beteen companies around the orld is nearly the same as if your partner as located next door. On the Internet, theres no physical distance.In the 1960es the army of the USA started to connect several computers. It as called ARPANET. A fe years later the computers ere removed and it as called Internet. At the beginning of the 1980es it arrived Europe and private people used it as online services ere offered.Todays offices usually have PC on every desktop. hy shouldnt e fill in forms on the screen and finally click on submit instead of printing and posting them Teaching on the internet is much more difficult. The interaction beteen teacher and students cant be replaced by a machine. Very often, learning by doing must be done under the control of someone, e. g. a chemistry teacher. But there is a ay of teaching on the Internet. Tele teaching via television sets has been used for many years no. Recently, an American firm has developed a product for efficient video transfer on co...
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