... FANTA Adapts Proven Approaches to Improve Food Security and Nutrition of omen andChildrenThe FANTA project adapts proven processes and technologies to enhance the overalleffectiveness of health, nutrition, and food security programs. By targeting omenprior to pregnancy and children experiencing mild and moderate malnutrition, FANta fillsa technical void hich ill contribute to improved child survival and healthier, betternourished mothers.FANTA Supports USAID Strategic Planning and Program AnalysesAs a key technical resource for USAIDs expanding food security and nutrition portfolio,FANTAintegrates nutrition concerns into strategic planning processesprovides sound analyses for food security and nutrition policy development, andadvances food security and nutrition knoledge through state-of-the-art technicalassistance and information products. FANTA Improves Program Quality and ImpactFANTA improves the quality and nutritional impact of food security programs bytargeting USAIDs largest nutrition and food security program the developmentand emergency Title II food aid portfolio managed by the Office of Food for PeaceBHRFFP. The projectguides investment selectionparticipates in program design and strategic planningpromotes integration of food security and nutrition ithin programs and acrossstrategic frameorks, andprovides one-stop shopping for technical services.FANTA Delivers Cost-Effective and Demand-Driven AssistanceFANTA delivers cost-effective and practical solutionsto its partners. The projects effective design and management structure allostimely response to demand-driven assistance requests fromUSAID private voluntary organizations PVOsUSAID Operating Unitshost country governments, andlocal non-governmental organizations NGOs.To maximize program impact among partner institutions, FANTA orks collaborativelyith other donors and technical groups to obtain sustainable results and facilitatestechnical exchangejoint programming of activitiesincreased investment in food security and nutrition, anddissemination of best practices.FANTA Supports Integrated Food Security and Nutrition ProgramsThe FANTA team supports programs ith a nutrition component and those thatincorporate the life cycle approach, hich addresses mild and moderate malnutritionin children and optimal nutrition in girls and omen. The project also assists ithinterventions that increase household income to improve access to food e.g., agriculturalproductivity and micro-enterprise credit programsinterventions that complement infant feeding, including breastfeeding, andmicronutrient interventions.Special Studies Expand Food Security and Nutrition ApproachFANTA carries out studies to refine and expand the food security and nutrition approach.The project identifies indicators and measurement techniques,develops and tests innovative interventions, and provides guidance on measuring theimpact of food security and nutrition programming.FANTA PartnershipsFood Aid Management FAM, a consortium of Title II PVOs, assists the project inassuring a strong partnership ith PVOs. FAM has signed a Memorandum of Understandingith the FANTA team for collaboration on activity implementation and facilitates aconsultative process ith PVOs to identify priority technical needs.FANTA subcontractors Cornell University and Tufts University, to centers ofexcellence in food security and nutrition, focus on select policy and technical areas,operations research, and meta analyses.A roster of consultants ith multi-sectoral backgrounds complements the FANTA teamith the depth of expertise needed to support a orldide project operating in avariety of languages, cultures, and institutional contexts.Getting Technical Assistance and Information from FANTAAs a USAID-funded project, FANTA provides technical assistance to USAID Missions,host governments in countries ith USAID representation, PVOs, and local non-governmental organizations. April 12, 2002 edition Later this month, as Spring heats up, the icy, irreverent icon responsible for makingNestea cool ith teens ill begin pitching a ne image for Nestea Cool and thebrands first lemonade tea. The pitchman for this ne, seet taste is a hip snomanthat melts to the bone in hot situations and is restored only by a sig of Cool. The job of the snoman that ill be seen guzzling Nestea Cool ill be to give acold drink ne life in a very hot market in the United States. The snoman ill get help in a national marketing campaign that kicks off this monthfrom three of Americas hottest ne Olympic stars - Ross Poers, Danny Kass andJ.J. Thomas. Nestea hopes the snoboarders ill inspire teens and young adults todrink Cool and boost the drinks sales to ne heights. In addition to the sponsorshipof the Olympic snoboarders and introduction of the ne lemonade-flavored ice tea,the campaign ill be supported by in-theater and national sampling programs, and anunder-the-cap promotion. Positioned by our companys Beverage Partners orldide joint venture as a softdrink that just happens to be a cold tea, Nestea Cools cold, refreshing tasteis designed to appeal to consumers aged 12 to 24. Nestea Cool aims to grab a biggershare of those ho like their cold drinks seet, but not carbonated. In 2000,consumers bought 1.3 billion cases ith 16 drinks per case of tea bags andready-to-drink teas. Behind that groth Consumers turning to noncarbonated fruitand tea drink seen as healthy. Nesteas ne lemonade tea - a beverage that is 50 percent lemonade and 50 percent tea - has a very different taste than Nesteas lemon tea, hich is 99 percent tea ith a pinch of lemon.Both the ne packaging and lemonade iced tea ill hit store shelves in mid-April.XYsijIyoeiajtBUphajPBUphajBUphajBUphajBU
phajBUphajBUphajBUphajtBUphajbBUphajQBUphajBUphajo.
BUphBmHphsHBphajUajUajUmHnHuZitpUQQiaaaa!bcefVOXtH
aaaaHErH3otJaRTJ...
Download